DelivOuray
A sustainable grocery delivery service that cuts emissions by consolidating errands into shared deliveries, making grocery shopping more convenient and accessible for remote communities.
Ideate → Design → Marketing
As a co-founder of a grocery delivery startup, I was involved in every stage of building the business…
Ideate
Concept | Company Name | User Experience
Design
Logo | Website | Flyers
Marketing
Brand Identity | Social Media | Promotional Materials | SEO | Gathering & Analyzing Customer Data | Community Outreach
Ideate
Create a grocery delivery venture aimed at reducing transportation emissions by consolidating grocery trips through an e-commerce delivery model for residents of Ouray County.
Design
Goal of combining grocery cart and mountains to create company logo.
Designed a simple, intuitive e-commerce website focused on ease of use and a streamlined customer experience.
Marketing
The website's “About Us” page provided an opportunity to showcase the company's mission, values, and purpose.
Because Ouray County is a small community where news spreads quickly through word of mouth, we supplemented our social media outreach with traditional advertising. We created and distributed paper flyers to post on the many community bulletin boards throughout the county, helping us reach residents who may not actively use social media while reinforcing awareness through multiple communication channels.
